the varano group

Anyone who knows Boston, knows and loves The Varano Group for their impressive list of seven restaurants and newly launched catering division. Wanting to increase their social media presence, there was a need to create a new logo and identity for the catering division, while also unifying all establishment identities under the Varano brand. The result was that each had their own brand design and posting strategy that was reflective of their individual personality, allure and vibe while integrating strategic design components that payed homage to the founding, parent company.