Creating content is challenging. Coming up with new, original ideas on a consistent basis can feel impossible at times. But it doesn’t have to be that way. Here are three tips for making the process a little bit easier and a lot more effective.
1. Plan for 70% low-tier content, 20% middle-tier content, and 10% top-tier content
Low-tier content can be quickly put together and designed to drive more traffic to your website. Low-tier traffic is often generated in-house and consists of blog posts, podcasts, and videos made by you or a social media manager. Middle-tier content is a bit more complex to produce but can reap great rewards if done correctly. Middle-tier often requires slightly more advanced equipment and expertise but is not filmed or edited by a professional. The last 10% should consist of top-tier content, high-quality photography, videography, and graphic design. This top-tier content is created by your creative agency, that’s where we come in! This content is planned out from your marketing calendar to support big launches and holidays.
2. Try to do four big shoots a year and plan for holidays
A great way to stay ahead of content production is to plan four big shoots throughout the year. This will provide a steady supply of content that can be used throughout the year and will also allow you to prepare for seasonal holidays. Doing four big shoots a year allows you to create comprehensive content that will draw in readers and provide them with the necessary information. This also gives you more time during other periods to focus on other aspects of your brand, like marketing or product development.
3. Create captions for social media before you start shooting
Captions are often overlooked in content creation, but they can be one of the most essential parts of your strategy. Coming up with captions before you start shooting serves two purposes: first, it helps provide direction for how you want to portray the material; secondly, if done correctly, it will make sure that your content reaches as many people as possible through keywords in the algorithm. Taking the time to come up with captions ahead of time will give your content the best chance of success once you start sharing it.
By following these tips, you can ensure that your content is valuable and effective in attracting new readers and keeping old ones engaged. Remember that content creation doesn’t have to be an overwhelming process; with some planning and thought, you can create content that will draw your readers or viewers in!