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ABOUT

My journey began in New York City. I would do makeup, hair, photography for celebrities and businesses. I knew that what had been created in NY would be so needed in my hometown of Framingham, Massachusetts so I left NY and I decided to bring the concept back to Boston. I have been building my businesses since 2010 and now own 3 different types of brands. I am the founder of a service based beauty brand, PARLR; the world's largest salon spa and portrait studio. I am the founder of an e-commerce brand, Sleepy Tie. And of course, I am the founder of our creative content agency, PARLR Brand Studio. My diverse background and business experience has trained me to help other brands to legitimize their image through our agency.

Many people have gravitated to the PARLR brand asking, “How did you create this company and how did you bring it to life? Who did the graphic design? The website? The photo and video?”

I knew something very special had been created at PARLR and people were flocking to my creation.

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What I didn't expect is that every other business owner I knew would want the same level of branding and content creation. While creating PARLR as a salon, spa and portrait studio, I had also subsequently created a content team.

In 2019, PARLR Brand Studio was born. Our creative agency lives on the third floor of the mill building, in a separate space as a business with a similar goal: to make businesses look and feel amazing. PARLR Brand Studio is truly your destination for unique branding, exceptional design and amazing content.  What we practice for the success of ourselves, we do for others. 

Whether you’re a new business with one person, an entrepreneur building a brand, an existing company needing a makeover, or a global corporation looking for commercial photography and videography, we are the agency for you. We create brands for businesses as if they are our own, because after all, we did this for ourselves and now, we can do it for you.

RACHAEL SHTIFTER

Founder, CEO and Brand Photographer

Our Services

PHOTOGRAPHY

VIDEOGRAPHY

GRAPHIC DESIGN

WEB DESIGN

HAIR & MAKEUP

TALENT CASTING

PRODUCTION

COPY & SCRIPTS

CREATIVE DIRECTION

STORYBOARDING

SET DESIGN & BUILD

PROP ORGANIZATION

WARDROBE & STYLING

LOCATION SCOUTING

LIGHTING & SOUND

POST-PRODUCTION

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A ONE-STOP-SHOP AGENCY FOR ALL YOUR BRAND DESIGN NEEDS.

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Our 11,000 square foot salon and spa space

Our 2,300 square foot branding studio space, located on the third floor of PARLR

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OUR PROCESS

Intake with Brand Studio Coordinator

01

About You, About Us

Review our PBS Deck

Next Steps

Send The Brand Discovery Workbook

02

Call with Brand Experts

You'll speak with our Brand Directors to begin planning your future brand.

03

Creative Development

The directors and creative team will work behind the scenes to create a professional plan based on your wants and needs discussed.

Proposal and Review Call

04

Understand the Brand Plan

Discuss Next Steps

05

Kick-Off with Timelines

A warm welcome to Brand Studio with call schedule and timeline custom created.

06

Bring Brand to Life and Delivery

All creative processes begin!  Once your project is complete, a meticulously organized Dropbox library is created just for you and your deliverables; we'll also take the time to make sure you know how to use it.

THE CREATIVE TEAM

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Rachael Shtifter

Founder & Chief Executive Officer

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Carli Rubin

Chief of Operations

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Lealyn Walsh

Producer & Director of Photography

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Sarah Casasanto

Director of Graphic & Web Design

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Noah Lin

Director of Videography

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Glory Ryan

Photographer

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Lauren Waisnor

Production Assistant

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Ally Swartz

Brand Studio & Social Media Coordinator